Security

Coinbase Amplitude Data Leak: What It Means and How to Stay Safe

Coinbase says customer contact data leaked through vendor Amplitude, with no funds affected. Why a contact list still fuels scam calls, and 5 steps to take.

Video: Coinbase Amplitude Data Leak: What It Means and How to Stay Safe

Key takeaways

  • Coinbase says the Amplitude incident exposed a small subset of customer contact data, not passwords, keys or funds. As of October 28, 2026, it had not said how many people were affected.
  • Coinbase said the attackers behind its May 2025 breach wanted a customer list they could call while pretending to be Coinbase, not access to the exchange itself.
  • Coinbase says in writing that it will never call or text you to give you a new seed phrase or wallet address to move funds to.
  • The video suggests replacing SMS codes with a security key or passkey, turning on withdrawal allowlisting, and using a time-delayed vault for coins you don't trade.
  • Treat any email about the leak as possible phishing. Open the Coinbase app yourself instead of clicking links.

Coinbase said on October 27, 2026 that a small subset of customer contact data was exposed through Amplitude, an analytics company it uses, and that no customer funds were affected. Coinbase says it was not breached itself. Amplitude says it detected and contained the unauthorized access on September 28, 2026. As of October 28, Coinbase had not said how many customers were involved.

This matters because a contact list is exactly what phone scammers need. Coinbase said the attackers behind its May 2025 breach wanted a customer list they could call while pretending to be Coinbase. Fake Coinbase calls have cost some people their retirement savings. A Bullrunners video hosted by Ryan Huggins walks through that history and lays out five steps Coinbase users can take. Its core point: a contact list can’t take your coins, but it can be used to ask you for them.

What did Coinbase say about the Amplitude leak?

Coinbase said Amplitude, an analytics vendor, had a security incident that affected a small subset of Coinbase customer contact data. Data from other Amplitude customers was also affected. Coinbase’s statement opened with the line that it “has not had a data breach.”

Amplitude tracks how people use apps: where they tap, where they stop and how far they get before giving up. To do that job, the video explains, it needs to know who the users are. That means names, emails and phone numbers can sit on its systems too.

A Coinbase spokesperson told Unchained that contact details and limited transaction data were affected, but not home addresses. A figure of 70,000 affected people spread on X. The video stresses that this number did not come from Coinbase, and the spokesperson called it false. Amplitude has said fewer than 0.3% of its own customer accounts were affected, but that is a count of Amplitude’s business customers, not of Coinbase users.

The video also notes that on October 28 the Binance founder counted four data leaks in one morning. Reports name them as:

  • Coinbase’s vendor, Amplitude
  • the Korean exchange Bithumb
  • the Korean brokerage Daishin Securities
  • the asset manager Mirae Asset

The Daishin leak reportedly exposed names, emails, bank details and account numbers for 38,490 customers. According to the video, each company said customer money was fine.

Why does a contact data leak matter if no funds were taken?

A contact data leak matters because it gives scammers a list of real Coinbase customers and a way to reach them. With that, the video explains, an attacker can:

  • send messages that look like genuine security alerts
  • mention accurate details to sound legitimate
  • steer people to fake login pages or fake “verify your account” prompts

The video opens with a recording of exactly that kind of call. The caller tells the target to set up a new Coinbase Vault or wallet and whitelist its address. The target is then to move funds there “while our Coinbase investigators” look into the account. As the host puts it, that is a man reading a script, and the script was written from a list.

What happened in the May 2025 Coinbase breach?

In the May 2025 incident, criminals did not break into Coinbase’s computers. They paid overseas customer support workers to copy what was on their screens. On May 11, 2025, Coinbase received a ransom email demanding $20 million in Bitcoin to keep the data private. Coinbase publicly refused to pay, and CEO Brian Armstrong announced the refusal in a video.

According to Coinbase’s Form 8-K filing, the stolen data included:

  • name, address, phone number and email
  • the last four digits of Social Security numbers
  • partial bank account numbers
  • government ID images, such as driver’s licenses or passports
  • account balance snapshots and transaction history

Coinbase reported to the Maine attorney general’s office that 69,461 people were affected. The video says that report was filed on May 20, 2025. That filing dates the copying from December 26, 2024, and gives May 11, 2025 as the discovery date. Coinbase’s 8-K says it had detected some of the improper access in the months before, and May 11 is when it connected that activity to a single campaign. Coinbase said no passwords, private keys or customer funds were accessed.

Coinbase’s own May 15, 2025 blog post explained the goal. The attackers wanted “a customer list they could contact while pretending to be Coinbase, tricking people into handing over their crypto.” Coinbase’s shareholder letters reported related costs of $307 million in the second quarter of 2025 and another $48 million in the third. The video adds those up to about $355 million across the two quarters.

Brian Armstrong announced an arrest on December 26, 2025: a former support agent in India. He said more would follow. The video says that, as of October 28, 2026, it is still the only arrest.

How much have people lost to fake Coinbase calls?

The video describes two victims of callers posing as Coinbase, plus a wider tally from the on-chain investigator ZachXBT. These are examples of Coinbase impersonation scams in general. They are not shown to come from the May 2025 breach data. Glenn Fishman’s loss came before the copying began, and most of ZachXBT’s two-month count falls before it too. Reports say the scammers who targeted Ed Suman may have used breach data, but that has not been confirmed.

Case What happened Reported loss
Glenn Fishman, Denver, November 2024 (per the video) Knew Coinbase doesn’t call, but the caller said Coinbase was now reaching out because of the volume of hacks $176,000. The video says the FBI later found $95,000 and said recovery would take about a year
Ed Suman, 67, March 2025 Got a text that looked like Coinbase, then a call from “Coinbase security”. The caller already knew his coins were on a Trezor hardware wallet. The video says a second caller finished the job nine days later 17.5 BTC and 225 ETH, over $2 million
ZachXBT’s count Thefts from Coinbase customers by impersonation in December 2024 and January 2025 At least $65 million in two months. He estimated more than $300 million a year

ZachXBT said his count runs low because many victims never report out of embarrassment. According to the video, he also identified a man in Canada who, by his December 2025 count, took over $2 million in a year posing as Coinbase support.

In the recordings the video plays, the caller tells rather than asks. In one, the caller mentions a login from Salt Lake City, two support tickets and a secondary email. Each detail sounds like it came from the victim’s real account, which is what makes the call convincing. As the video puts it, the difference between victims and people who hung up wasn’t intelligence. It was that the caller already knew things only Coinbase should know.

How can a phone number lead to a SIM swap?

A SIM swap is when someone convinces your mobile carrier that they are you and moves your phone number to their device. After that, every text message code protecting your email, bank and exchange goes to them. The video argues that a phone number, plus the knowledge that you use Coinbase, is all a SIM swapper needs to start. This is why the difference between authenticator apps, SMS codes and security keys matters for exchange accounts.

The video also points to the Ledger leak as a warning about how long lists stay in circulation. According to the video:

  • In summer 2020, the hardware wallet maker lost a customer list covering more than 272,000 orders, with names, emails, phone numbers and home addresses.
  • In January 2021, after another 20,000 records leaked, customers received emails quoting their home address. The emails demanded 0.3 Bitcoin, about $12,000 at the time, under threat of physical violence.

The host says that list is still being used five years later. Bullrunners has covered the far end of that road in its look at how data leaks feed crypto home invasions. But the video’s point is that the phone call, not the knock on the door, is where most of the money goes.

Five steps to protect a Coinbase account

The video closes with five steps, several drawn from Coinbase’s own guidance:

  1. Turn off text message codes and use a hardware security key or passkey. In Coinbase’s own security video, security keys such as YubiKeys are called “the strongest form of 2FA that you can use.”
  2. Turn on withdrawal allowlisting. This limits your account to sending only to addresses you have approved in advance. A caller can’t talk you into sending to a “safe wallet” if the account won’t send there.
  3. Consider moving coins you hold rather than trade. The video suggests a Coinbase Vault with a time delay, or moving them off the exchange entirely. According to the video, a vault won’t release funds for 48 hours, which gives you time to think.
  4. If anything feels off, lock the account yourself in the app first. The video says to then contact Coinbase’s security team, and sums up the approach as “lock first, ask later.”
  5. Know Coinbase’s written rule on calls. Coinbase’s May 2025 blog post says: “We will never call or text you to give you a new seed phrase or wallet address to move your funds to. If you receive this call, hang up the phone.” The host goes further and says nobody from Coinbase ever calls you.

The host also shares a personal habit. If a bank or exchange contacts you and you never reached out to it, don’t use the contact details in the message. For his bank, he calls the number on his debit card. For Coinbase, he looks up the company’s real phone number and calls it himself. Whatever number you use, make sure it comes from Coinbase’s own app or website. For more account-level changes, see Bullrunners’ guide to exchange security settings on Coinbase or Kraken.

What to watch for next

Coinbase says it is notifying affected customers. The video says the May 2025 notices came from noreply@info.coinbase.com, and warns that fake versions will look the same. An email about a data leak is ideal phishing bait. Don’t click links in any such message. Open the Coinbase app yourself to check your account.

Also watch for whether Coinbase publishes a count of affected customers, since it had not as of October 28, 2026. And watch whether any further arrests follow the one announced for the 2025 breach. In the meantime, the video’s advice is to decide now how you will answer a call from “Coinbase”, so the answer is already no if the phone rings.

Sources

Frequently asked questions

Was Coinbase hacked in October 2026?

Coinbase says it was not breached. It said Amplitude, an analytics vendor it uses, had a security incident that exposed a small subset of Coinbase customer contact data, and that no funds were affected.

Did 70,000 Coinbase users have their data leaked through Amplitude?

That figure came from a post on X, not from Coinbase. A Coinbase spokesperson told Unchained the 70,000 figure is false. As of October 28, 2026, Coinbase had not given a count.

Does Coinbase ever call customers?

Coinbase's May 2025 blog post says it will never call or text you to give you a new seed phrase or wallet address to move your funds to, and tells anyone who gets such a call to hang up. The video's host goes further and says nobody from Coinbase ever calls you.

How many people were affected by the 2025 Coinbase breach?

Coinbase reported to the Maine attorney general's office that 69,461 people were affected. Criminals paid overseas support workers to copy customer data from their screens. Coinbase's shareholder letters reported related costs of $307 million in the second quarter of 2025 and $48 million in the third.

What should I do if I think my Coinbase account is at risk?

The video says to lock the account yourself inside the Coinbase app first, then contact Coinbase's security team. The host sums this up as lock first, ask later.

Full video transcript

From the video's captions, lightly formatted. Captions can mishear names and numbers, so check figures against the article above.

So, the recovery process consists of you setting up a new Coinbase Vault or Coinbase Wallet, which is the most secure cold wallet that Coinbase offers. And then we would go ahead and allow you to whitelist your address listed from that Coinbase cold wallet that you set up to go ahead and transfer your funds from that compromised Coinbase account into that new Coinbase wallet that you set up while our Coinbase investigators go ahead and see as what's going on in your account.

That's not Coinbase. That's a man reading a script, and the script was written off of a list. On the night of October 27, 2026, Coinbase said a new list got out. Not from Coinbase, from a company it hires to watch how you use the app. No passwords, no keys, no money, just who you are and how to reach you, which is everything that man on the phone needed.

If you've got a Coinbase account, you may get an email this week telling you your contact details were in it. Coinbase says your funds are safe, and that sentence is true. But the last time Coinbase said your funds were safe in May 2025, people still lost their retirement. Not through the exchange, through the phone. So, the question this video answers isn't did they get my money?

It's what does my name on a list turn into? And what do you do tonight so it turns into nothing? So, if you're feeling bullish, like this video and smash that subscribe button. We're on our way to 400,000 subscribers, and we can't get there without you. And if you're going to be the first millionaire in your family tree, confirm that by commenting 777 down below.

Also, I'm giving away our 2026 altcoin trading strategies and the crypto yield generation briefing to everyone who follows us on Instagram right now. Head over to Instagram, follow us at @bullrunnershq, @bullrunnershq. The official link is also down in the description if you can't find it. Let's run it. All right, Bull Runners, I'm Ryan Huggins, aka @winwithryan.

Welcome back to the channel. Here's what Coinbase actually said, word for word. Coinbase has not had a data breach. Amplitude, an analytics vendor, experienced a security incident which impacted a small subset of Coinbase customer contact data among other Amplitude customers. Amplitude, most of you have never heard of it.

Here's Amplitude describing itself.

Introducing Amplitude, the digital analytics [music] platform that's essential for every business. Out of billions of seemingly unrelated data points, Amplitude finds patterns and offers deep insights into your customers' experiences.

It's a company that watches what customers do inside an app. Where you tap, where you stop, how far you get before you give up. Coinbase's logo sits on its homepage next to Nvidia and Figma. To do that job, it has to know who you are. So, your name, your email, your phone number sit on Amplitude's computers, too.

Now, the number going around is 70,000 people. And I want to be straight with you about that number. It came from a post on X, not from Coinbase. Coinbase hasn't said how many. So, here's what we know for sure.

Contact details, a small subset. That same day, October 28th, the Binance founder counted four data leaks in one morning. Coinbase's vendor, a Korean exchange called Bithumb, two Korean brokerages, one of them with 38,490 customers, names, emails, home addresses, and account numbers out the door. Four in a day. And every one of them said the same thing.

The money is fine.

The practical danger from a leak like this is impersonation. Once an attacker has a list of real Coinbase users and a way to reach them, they can send messages that look like genuine security alerts, site accurate details to sound legitimate, and steer the target toward a fake login page or verify your account prompt that captures credentials. The breach does not have to touch funds to become the first step in a theft that does.

But I've heard the money is fine from Coinbase before, and I want to show you what it meant. On May 11th, 2025, the CEO of Coinbase got an email. "$20 or the data goes public."

It was a ransom note demanding $20 in Bitcoin in exchange for these attackers not releasing some information they claimed to have obtained on our customers. Now, we like to do things transparently here at Coinbase, and so I'm going to respond publicly to these attackers by saying, "No." We are not going to pay your ransom.

Here's how they got it. Nobody broke into a computer. Criminals found a customer support workers overseas, the people who answer the phone when you're locked out, and paid them cash to copy what was on their screens. Coinbase's own filing to the government lists what left the building. Name, address, phone, email, the last four of your social security number, part of your bank account number, photos of your driver's license, your balance, and your transaction history.

69,461 people. That's the number Coinbase gave the state of Maine on May 20th, 2025. And in the same filing, the same sentence you heard this week, "No passwords, no private keys, no customer funds were accessed." True, every word is true, but look at the dates. The filing says that stretch of copying started December 26th of 2024. Coinbase found out the full size of it in May 11th of 2025.

That's 4 and 1/2 months. And in those 4 and 1/2 months, the phones were already ringing. Before I show you who answered, you need to see one sentence Coinbase wrote about why the list was taken at all. This is Coinbase, May 15th, 2025, in its own blog post, word for word. "Their aim was to gather a customer list they could contact while pretending to be Coinbase, tricking people into handing over their crypto.

They then tried to extort Coinbase for $20 to cover this up. We said no. Their aim was a list, not the vault, the phone book.

The customer support agents do have access to personal information like name, date of birth, address, etc. The attackers still want access to this information because it allows them to conduct social engineering attacks where they can call our customers impersonating Coinbase customer support and try to trick them into sending their funds to the attacker.

That's the CEO explaining it himself. A name, a phone number, and the fact that you bank with Coinbase is not a leak. It's a script. And here's what the script cost. Coinbase's own shareholder letters, $307 million in the second quarter of 2025. $48 million more in the third. $355 million for a break-in where nobody broke in.

So, when Coinbase says no funds affected, it's telling the truth about the exchange. It is not telling you anything about your phone. The funds were never the target. You are. That's the whole check, honestly, for every place that holds your coins.

Who else holds your name? And what happens when they call? It's the walk-through that we do with people and our clients inside of SGS systems at Altcoin Pro. Account by account. And the links below, if you'd rather do it with somebody than alone.

Because this week's list is smaller than the last one, contact details, not bank numbers, not ID photos. But, a phone call doesn't need your ID photo. Here's who picked up last time. Glenn Fishman, Denver, November 2024.

You know, I knew in the back of my mind that Coinbase would never call the customer.

Yeah.

So, that's in the back of my mind. And he he was able to overcome that by telling me because of the volume of hacks that they were now instructed to reach out and try to help the customer.

He knew. He knew Coinbase doesn't call. And the man on the phone had an answer ready for that because the man on the phone had done this before.

So, over my Coinbase account, and I look in it, and everything's gone. Zero, zero, zero.

$176,000 gone. A big piece of retirement gone.

$176,000. The FBI later found 95,000 of it and told him it would take about a year to get it back. Ed Sumens, 67 years old, spent 20 years building art, including Jeff Koons' balloon dogs. In March 2025, he got a text that looked like Coinbase.

Then a call from a man calling himself Brett Miller from Coinbase security. And here's the part that should stop you. The caller told Ed his coins were in a hardware wallet. He was right. They were on a Trezor.

He knew that before he dialed. So, he walked Ed through a security procedure. Nine days later, a second caller finished the job. 17.5 Bitcoin and 225 Ether. Over $2 million.

Most of what he'd saved to retire on.

And you're probably thinking, "I'd never type my seed phrase into a website." Glenn thought that, too. Ed thought that. The difference between them and the people who hung up wasn't smarts. It was that the caller already knew things only Coinbase should know. So, that's only two people.

How many were there? Here's what the caller actually has when your name is on a list like that. Listen to how he opens.

We just got ahead and see that login from Salt Lake City, Utah, as well as this two-ticket request. Company minutes after you got logged in, which obviously raised some red flags um since we don't usually see that type of activity.

A login from Salt Lake City. Two tickets. A secondary email. He's not asking you anything. He's telling you things, and every one of them sounds like it came off of your account.

The investigator, Zach XBT, who tracks this money on the public ledger, counted at least $65 million taken from Coinbase customer this way in just 2 months, December 2024 and January 2025. His estimate for a year of it, more than $300 million. And he said his count runs low because most people never report. They're embarrassed. One man in Canada by Zach XBT's count in December of 2025 took over $2 million in a year posing as Coinbase support and spent it on rare usernames and bottle service.

And by the way, I get text messages all the time from Coinbase and other banks or other exchanges. And if you've never reached out to them, they should never reach out to you. One thing I also noticed that anytime any of this ever happens, what I do, especially if it's bank, right? I get bank people saying they're from the bank, I go to my debit card and call the number on that. So that way I know it's going directly to the actual bank account number.

Same thing with Coinbase. I always search for Coinbase's real phone number and call Coinbase myself if I need help. So that's what a list turned into last time. How far does a phone number get them? Further than you think.

It's called a SIM swap. The goal is to steal your phone number and infiltrate your online account.

That's a SIM swap. Somebody convinces your phone company they're you. Your number moved to their phone and every text code that protects your email, your bank, your exchange, now lands in their hand. Your phone number plus has a Coinbase account is the whole shopping list for that. And there's an older story that tells you where contact list listen up.

In the summer of 2020, a hardware wallet company called Ledger lost its customer list. 272,000 plus orders, names, emails, phone numbers, home addresses. In January 2021, after another 20,000 records leaked, customers started getting emails that opened with their own home address and demanded 0.3 Bitcoin, about $12,000 at the time, or they'd face physical violence. That list is still being used 5 years later. I told you on October 23rd what the end of that road looks like when the person with the list decides to skip the phone call and knock on the door.

And I'm not going to repeat it. Go watch that video. But that's the ceiling. The floor is a phone call, and the floor is where almost all the money goes. So, what did Coinbase tell you to do about it?

Turns out, they already wrote down. Same May 15th blog post, bottom of the page, here's the line. "We will never call or text you to give you a new seed phrase or wallet address to move your funds to. If you receive this call, hang up the phone." Now, go back to the man in the very beginning of the video. New vault, new wallet, move your funds.

He did the exact thing Coinbase says Coinbase never does. Every word of that call was the tell. That was May 2025.

For these would-be extortionists or anyone seeking to harm Coinbase customers, know that we will prosecute you and bring you to justice.

Coinbase's CEO announced one arrest, a former support agent in India, and said more were coming. As of October 28, 2026, that's still the count, one. So, the prosecuting is slow, the protecting is on you, and it's five things. You can grab a pen and paper and jot these down. Number one, turn off text message codes on Coinbase and put a hardware key or a passkey on it.

Coinbase's own video says security keys are the strongest thing they offer.

Turn on two-factor authentication everywhere you can. If you have YubiKeys or security keys available, that is the strongest [music] form of 2FA that you can use.

Number two, turn on withdrawal allow listing. That's a list of the only addresses your account is allowed to send to. A caller can't talk you into sending to a safe wallet if the account won't send there. Three, if you hold more than you trade, move it into a Coinbase vault with a time delay or off the exchange entirely. A vault won't release for 48 hours.

That's 48 hours for your head to clear. Four, the moment anything feels off, lock the account yourself inside the app. Then email security@coinbase.com. Coinbase's words, lock first, ask later. Number five, nobody from Coinbase ever calls you, ever.

If the phone rings and it's Coinbase security, you already have the answer. It's not that you're smart, it's that the company told you in writing. Nobody has said how many people are on this week's list. One more thing, Coinbase says it's emailing the people affected. In May 2025, those emails came from noreply@info .coinbase.com.

But, so will the fakes. An email about a leak is the best fishing bait there is. Don't click anything in it. Open the app yourself. Now, listen to the end of the call from the cold open.

Okay, so I know this isn't a real website. So, what's going on?

Excuse me, sir. It should just be your case number {dash} coinbase.com.

Yeah, but this definitely isn't a real Coinbase website when I'm looking at this.

That's how it's supposed to end. Not because he was clever, because he already decided, before the phone even rang, that Coinbase doesn't call. A list can't take your coins. It can only ask for them. Make the answer no before the phone rings.

Did you get the email this week? Just a simple yes or no in the comment section. Everything in this video came from Coinbase's own filing, its own blog post, and people who said on camera what the call cost them. It's public, and almost nobody reads it until their phone rings. Knowing who holds your coins, who holds your name, and what happens when somebody calls is the job.

That's what SGS system inside of Altcoin Pro does with our clients, account by account. If you're holding $50,000 or more, and nobody's ever sat down with you and mapped out where it all lives, and who can reach you about it, gone through all the security issues, how to solve them, that's who this is for. If you're not there yet, keep watching these videos. They're free, and we're not going to stop making them. If this money is money that you and your spouse decide on together, bring them onto that call with you, because the call might come to their phone, not yours.

The first link in the description gets you started. Book a call with us immediately. Crypto carries risk and past performance doesn't guarantee future results. This is education, not financial advice. You know what to do.

Stay bullish. I'll see you at the top.

Education and commentary only, not financial advice. Crypto is volatile and you can lose money. Do your own research and speak to a qualified advisor before making investment decisions. Figures and quotes are as reported in the video on October 31, 2026 and may have changed since.