Altcoins

World Liberty Financial: What the WLFI Token Reserve Report Shows

What Bloomberg's on-chain report says about World Liberty Financial's token reserve, the $515 million Trump disclosure, WLFI losses and what holders can check.

Video: World Liberty Financial: What the WLFI Token Reserve Report Shows

Key takeaways

  • According to the video, World Liberty's announced partnerships with Aave, Ethena and Ondo did not ship as described, even though they helped sell the 'strategic token reserve' story.
  • Bloomberg, citing Nansen data, reported that World Liberty sold or moved most of its LINK, AAVE, ENA and MOVE, with some routed to a centralized exchange.
  • Public Citizen and Nansen found that about 25,000 of 31,000 wallets that bought WLFI on decentralized exchanges were underwater, per the video.
  • A token reserve or long-term-hold claim can be checked on-chain: watch the wallets, not the announcements.
  • Before holding any token, look up its vesting and unlock schedule to see who can sell, how much and when.

A Bloomberg investigation, built on on-chain data from the analytics firms Nansen and Arkham, has put World Liberty Financial under a harsh light. World Liberty is the Trump family’s crypto project. The report, as summarized in a Bullrunners video, traces how the project promoted a long-term “strategic token reserve,” then sold or moved most of it, while the family reported hundreds of millions of dollars in token-sale income.

The video is sharply critical of the project. Its view is an opinion, and the claims below are presented as reported by Bloomberg and the other named sources, not as proven wrongdoing. The useful part for any altcoin holder is that the same things can be checked on public blockchains for almost any token.

What is World Liberty Financial?

World Liberty Financial is a crypto project launched in September 2024 and tied to the Trump family. According to the video, Donald Trump is listed as co-founder emeritus, and his sons Don Jr., Eric and Barron are listed as founders on the company website.

The project sells two products:

  • USD1, a stablecoin (a token designed to hold a steady $1 value).
  • WLFI, a governance token, which gives holders a say in how the project is run.

The video plays a clip of one of the Trump sons saying the family “didn’t have a damn choice” but to get into crypto because banks shut them out. It also plays a CNBC clip in which co-founder Zach Witkoff told Joe Kernan the team planned to release things that would “really shock people.”

What was the strategic token reserve pitch?

The pitch was that World Liberty would buy other projects’ tokens and hold them long term. In February 2025, co-founder Chase Herro said at the Ondo Summit in New York that the project would build a strategic token reserve. The idea, per the video, was to use those holdings to build integrations and partnerships across DeFi (decentralized finance, meaning financial apps that run on blockchains).

Five tokens were named in the video: Chainlink (LINK), Aave (AAVE), Ethena (ENA), Movement (MOVE) and Ondo (ONDO). Bloomberg and Nansen found that each one rose between 10% and 26% within a day of World Liberty-linked wallets buying it, according to the video.

Three partnership announcements around the same time gave the story weight:

Project What was announced What happened, per the video
Aave Power a World Liberty lending marketplace Did not happen; World Liberty used a different lender, Dolomite
Ethena Accept its sUSDe stablecoin as collateral Did not happen
Ondo Integrate its tokenized US Treasuries Still waiting

What did the on-chain data show?

The data showed World Liberty selling or transferring most of its position in four of the five tokens: LINK, AAVE, ENA and MOVE. The video says this comes from Nansen data cited in the Bloomberg report.

Two further details stand out in the video’s account:

  • Contributed tokens. World Liberty invited other crypto projects to contribute tokens to the reserve, and dozens did, on the understanding that the tokens would be held long term.
  • Exchange routing. Some tokens were sent to a centralized exchange account. The video argues this makes sales harder to follow than trades on decentralized exchanges. That is the video’s reading; the transfers alone do not show what happened to the tokens afterward.

The video also says the same five token types appear on Trump’s federal financial disclosure as income from World Liberty token sales. It adds that a crypto analyst on X had described the pattern months before Bloomberg published.

Where does the $515 million figure come from?

The $515 million figure comes from Trump’s 2025 financial disclosure, according to the video. The 927-page filing, released by the Office of Government Ethics, shows about $515 million in crypto-related income from the sale of tokens released by World Liberty Financial. It also shows about $65 million from the sale of equity in the holding company.

The video contrasts this with a reserve that had been described as a multi-year position.

How have WLFI buyers fared?

Most retail buyers are at a loss, according to research the video cites. Public Citizen, working with Nansen, found that of 31,000 wallets that bought WLFI on decentralized exchanges, about 25,000 were underwater. That is roughly 82% of those buyers. The video puts total retail losses on WLFI at over $1 billion.

The video says WLFI traded as high as around 50 cents and now trades around 5.5 cents, a fall it says happened while much of the market was recovering. For context, WLFI’s two token sales were priced at 1.5 cents and 5 cents.

What is the WLFI vesting schedule?

The video says over 20 billion WLFI tokens were placed on a vesting schedule with a 2-year cliff followed by a 3-year unlock, for four wallets that match the Trump family’s holdings.

A vesting schedule locks tokens and releases them over time. A cliff is the first stretch, during which nothing can be sold. The video argues this five-year structure lets insiders sell over time. It plays a Forbes reporter explaining why insiders cannot sell all at once: if they did, the price would likely fall sharply, because much of the token’s appeal is the connection to the president’s family.

That is the video’s argument. A vesting schedule on its own does not show anyone’s intent, and many crypto projects use similar structures.

What to check on any token

The video argues that the same sequence of announcements, famous names and insider selling could be repeated on other tokens. Whatever you make of that argument about World Liberty, it points to checks any holder can run:

  • Did announced partnerships actually launch, or are they still “coming”?
  • What do the team and treasury wallets show on-chain? Tools like Nansen and Arkham track labeled wallets.
  • Are insider tokens moving to centralized exchanges?
  • What is the vesting and unlock schedule, and how much supply unlocks soon?
  • Is the main selling point a famous name rather than a working product?

What to watch next

The on-chain record stays public, so the claims in this story can be checked over time. Watch whether the Ondo integration ever launches and whether World Liberty-linked wallets continue moving reserve tokens. Watch future financial disclosures for further token-sale income, and watch the WLFI unlock schedule as the 2-year cliff approaches its end. For any token you hold, compare what a team says it is holding with what its wallets actually show.

Frequently asked questions

What is World Liberty Financial?

World Liberty Financial is the Trump family's crypto project, launched in September 2024 according to the video. It sells a stablecoin called USD1 and a governance token called WLFI, with Donald Trump listed as co-founder emeritus and his sons Don Jr., Eric and Barron listed as founders.

What was World Liberty's strategic token reserve?

In February 2025, co-founder Chase Herro said at the Ondo Summit in New York that World Liberty would build a strategic token reserve, buying other projects' tokens to hold long term and build partnerships. The video says the reserve included LINK, AAVE, ENA, MOVE and ONDO.

How much did Trump earn from World Liberty token sales?

According to the video, Trump's 2025 financial disclosure from the Office of Government Ethics shows about $515 million in crypto-related income from the sale of tokens released by World Liberty Financial, plus about $65 million from the sale of equity in the holding company.

How many WLFI buyers are losing money?

The video cites Public Citizen and Nansen, who found that about 25,000 of 31,000 wallets that bought WLFI on decentralized exchanges were underwater, roughly 82%. The video puts total retail losses on WLFI at over $1 billion.

What is a vesting cliff?

A cliff is a period during which locked tokens cannot be sold at all, after which they unlock over time. The video says over 20 billion WLFI tokens were placed on a 2-year cliff followed by a 3-year unlock.

Full video transcript

From the video's captions, lightly formatted. Captions can mishear names and numbers, so check figures against the article above.

Trump's family just pulled off a $515 million crypto scam on their own supporters, and the wallets are sitting on the public blockchain right now for anyone with a browser to look at. Bloomberg ran the investigation 4 days ago using Nansen and Arkham onchain data. And what they found is worse than FTX ever was because this time the guys running the play are the sitting president's sons. And here is what the WLF co-founder Zack Wickoff said to Joe Kernan live on the CNBC just weeks before the onchain footprint went public. Listen to what he told the audience about what was coming.

We're really excited to bring out some more things that are going to, you know, really shock people.

That's crazy. And he wasn't lying because while he was on national television teasing the audience, the wallets tied to the World Liberty were pumping five altcoins 10 to 26% on the exact days the buys hit the chain, then quietly selling them off before retail even knew what happened. And the same day, the Trump family wired over 20 billion WLFI tokens onto a 2-year vesting timer. This scoop dropped from a reporter who was watching the onchain movements in real time. Just watch closely.

Now, that is the sitting president's family on chain, wiring themselves a private exit, while the retail investors who trusted the family name are down over a billion dollars and 82% underwater with no path out. Right now, stay all the way to the end because I'm going to walk you through exactly how this trap was engineered on the blockchain, the specific mechanism they used to legally extract half a billion dollars from their own community, and what every single crypto holder watching this needs to be doing this week to protect their portfolio because this exact play is already being copied on other tokens right now. So, if you're feeling bullish, like this video. And if you're going to become the first millionaire in your family tree, confirm it right now by subscribing to the channel and commenting 777 down below. But let's jump straight into it. [music] All right, bull runners.

Welcome back to the channel. So, let's start with what World Liberty Financial actually is because a lot of people got sold a story here and the story does not match the receipts. World Liberty Financial launched in September of 2024. It is the Trump's family crypto project. Donald Trump is listed as co-founder Emmeritus and his sons Don Jr., Eric, and Baron are all listed as founders on the company website.

The company sells two products, a stable coin called USD1 and a governance token called WLFI. Now, here is where it gets interesting. Back in February of 2025, one of the co-founders, a guy named Chase Hero, stood up at the Onondo Summit in New York and told the room that World Liberty was going to build what he called a strategic token reserve. Basically, they were going to buy up other project tokens, hold them long-term, and use those relationships to build integrations and partnerships across the whole DeFi space. That was the pitch to the market.

And that was the pitch that made every one of these five tokens rip. The five tokens they picked were Chain Link, AE, Athena, Movement, and Ono. Big names, real projects, real communities behind them all. And the second the wallets tied to World Liberty started buying, those tokens moved. Bloomberg and Nansson ran the numbers together.

Every one of those five tokens jumped 10 to 26% inside a single day of the buys hitting the chain. Retail investors saw the wallets moving. They saw the Trump name attached and they piled in behind the buyers expecting a long-term hold because that is what the story they were told. Now, watch this because right around the same window, the announced partnership started rolling out. A was supposed to power a world liberty lending marketplace.

Athena's stable coin SUSDE was supposed to be accepted as collateral. Ono's tokenized US treasuries were supposed to be integrated into the WLF platform. Three specific product announcements that all made the strategic reserve story look like it was actually real. But listen to what one of the Trump sons said on camera about why the family got into crypto in the first place. We didn't have a damn choice.

We had to get into cryptocurrency. We didn't have any other avenues. We didn't have any banks or the largest financial institutions shut us out.

Now, come on. That is the sitting president's son on national television on the record framing the entire venture as a defensive move against the banks. And by the end of this video, you're going to see how that exact framing got wired into a 9 figureure payday extracted from the retail supporters who trusted the family name on the door. because none of these free partnerships actually launched and Bloomberg confirmed it four days ago on the record. The AV lending marketplace never happened because WLF ended up going with a completely different lender called Doomite. The Athena collateral integrogregation never happened either.

The Onondo Treasury integrogregation is still waiting. So that's three flagship deals that justified the entire strategic reserve pitch and zero of them ever shipped. And the reserve itself did not last either. But let me walk you through what Nansson and Arkham actually found in the onchain data because this is the part that changes everything about how you look at your portfolio. World Liberty invited other crypto projects to contribute tokens to the reserve.

Dozens of projects sent tokens over. The pitch was simple. We hold your tokens long-term and you get the marketing bump, so everybody wins. So, the projects trusted the pitch and sent their token addresses. Then, World Liberty sold or transferred most of their position in four of those five tokens.

Link, AE, Ena, and Move were all dumped or moved out. And some of those tokens got rooted straight into a centralized exchange account, which is exactly what you do when you want to sell fast without leaving a footprint across decentralized exchanges. Now, that is not me speculating, guys. That is nansen data cited directly in the Bloomberg piece. Then the same five token types link a ena move andondo showed up on Trump's own federal financial disclosure as personal income from world liberty token sales.

Millions of dollars worth of each one. Just look at what the crypto Twitter analyst who broke the whole pattern down first had to say. This was months before the Bloomberg piece ever ran. So, every partnership announcement in that chain was working as a marketing tool to move the price. And every buy the wallets made was an exit pump dressed up as a long-term hold.

And the tokens the family personally pocketed match the tokens they told the market they were long-term holders of, which is not a coincidence. This is a business model. Now, here is the number that should make every single one of you sit up. Trump's own financial disclosure for 2025. All 927 pages of it released by the Office of Government Ethics shows cryptoreated income of about 515 million from the sale of tokens released by World Liberty Financial plus another 65 million from the sale of equity in the holding company.

So that is over a half a billion personally earned from a strategic reserve that was supposed to be a multi-year position. And you know what happened on the other side of that trade? Retail investors are down over $1 billion on WLFI. Public citizen working with Nansson found that of 31,000 wallets that bought WLI on decentralized exchanges, 25,000 of them are underwater and that is 82% of the retail base. The token peaked around 50 cents in the private sale and now sits at around 5 1/2 cents.

An 82% collapse while the rest of the market has actually been recovering. And it does not stop there. Look at what dropped the same week the wallets move. That is a 2-year cliff followed by a three-year unlock. That is the polite way of describing a 5-year exit runaway wired directly into the onchain contract for the four wallets that match the Trump family's holdings. while every retail wallet that bought at the top is still stuck at negative 82% with no path out at all.

And here is what a Forbes reporter said on camera about why this whole structure was designed this way from day one. Just watch him lay it out.

Because if they were to start dumping it, most likely the market would just plummet because the appeal of it right now is that you are connected to the the president to his family.

Now that's the whole trap right there and Forbes just described it publicly on national television. So the insiders can't exit in one clean move because they would collapse the thing they were extracting from. But they can drip it out through vesting, take cuts on every transaction that runs through the platform and let retail carry the draw down while they exit slow enough to look legal. And that is exactly what this entire onchain footprint has been building towards. And here is the part that every single crypto holder needs to hear because is this is not just a Trump story.

This is exactly how it looks when the guys at the top of a project run exit liquidity through their own retail base. First, they announce partnerships to pump the token. Then, they use the name to onboard other projects into a reserve. Then, they sell it into the pump the name created. Then, they cash the personal disclosure while retail is stuck holding what is left.

Link holders, a holders, ENA holders, move holders, Onondo holders, WLFI holders, you name it. every single one of those communities got hit on the exact same play. Now, this is what makes the current market so dangerous for you specifically because right now, every single altcoin bag you are holding is sitting inside a market where the founders, the insiders, the connected wallets, the market makers, you name it. Every one of them has the receipts, they have the timing, they have the exchange rails, and the retail investor is playing three moves behind on every single trade. And that is the great reset happening at token level right now onchain. Anyone can look.

The people in the inside are extracting billions. The people on the outside are being redistributed too. So the question is not whether the extraction is happening because Bloomberg and Nansen and Arkham just proved it is. The question is whether you are going to be on the same side of that trade as the guys with the receipts or whether you're going to keep being the exit liquidity for somebody else's 5-year vesting contract. Now look, you just watched a billion dollar extraction get pulled off on live television by the most famous family in the country.

And now you're staring at your own portfolio wondering how much of what you own is set up to run the exact same play against you. You're tired of finding out three weeks too late. You're tired of watching guys with a name on the door dump into your bid while you're the one holding through the draw down. Now look, I get it. That is every retail investor in this cycle staring at a screen right now.

And honestly, I've been that guy. So, let me tell you about a member who was staring at exactly this problem, getting scammed out of good money by the wrong projects before he walked through the door of the accelerator. One of our members, Armon, joined the accelerator and left a review on Trustpilot that I want to read to you directly in his own words. He said, "I am absolutely pleased with Altcoin Pro. I have learned an invaluable amount of information.

Also, if I had started with them sooner, I would not have been scammed out a good chunk of money. Now, with the help of Joanie, I am feeling well positioned for the next bull run. That is the entire reason our research team exists to be the layer between you and the next WLFI. shaped trap dressed up in a big name. Now, results aren't typical, so don't be typical. But inside the accelerator right now, you've got operators who came out of Wall Street, retired guys who are protecting what they built, and people who found crypto 3 months ago and are trying to do this right the first time.

Weekly calls with the research team, one-on-one coaching, and a group chat where the conversation is the actual signal, not somebody trying to dump their bag on you. So, the first link in the description takes you to a 15minute call with our team where we'll actually walk you through your portfolio and tell you whether the accelerator is the right move for where you are right now. And if you're already positioned to survive whatever this cycle throws at us, we'll tell you that, too. But you don't find out by sitting on the sidelines, watching another Bloomberg piece drop on the next scam. You find out by booking the call.

Now, crypto carries risk and past performance doesn't guarantee future results. This is education, not financial advice. Now, thank you very much for watching. I'll see you on the next video. You know what to do.

I'll see you at the top. Stay bullish. [music]

[music]

Education and commentary only, not financial advice. Crypto is volatile and you can lose money. Do your own research and speak to a qualified advisor before making investment decisions. Figures and quotes are as reported in the video on October 8, 2026 and may have changed since.